@optimizely/cms-cli

The official command-line tool for Optimizely CMS that enables code-first content modeling. Sync your TypeScript content type definitions to Optimizely CMS, allowing you to manage content models alongside your code with full version control.

Features

• ContentTypes-to-CMS sync - Push your TypeScript definitions to Optimizely CMS
• Code-first workflow - Define content types in your preferred IDE with IntelliSense
• Version control - Manage content types alongside your application code
• Simple CLI commands - Intuitive interface for common tasks
• Seamless integration - Works perfectly with @optimizely/cms-sdk

Installation

Install as a development dependency:

npm install -D @optimizely/cms-cli

Or using other package managers:

# pnpm
pnpm add -D @optimizely/cms-cli

# yarn
yarn add -D @optimizely/cms-cli

Tip: You can also use npx @optimizely/cms-cli to run commands without installing the package.

Quick Start

1. Configure your environment

Create a .env file in your project root with your CMS credentials:

OPTIMIZELY_CMS_URL=https://your-cms-instance.com
OPTIMIZELY_CMS_CLIENT_ID=your-client-id
OPTIMIZELY_CMS_CLIENT_SECRET=your-client-secret

2. Define your content types

Create TypeScript definitions for your content models:

import { contentType } from '@optimizely/cms-sdk';

export const ArticlePage = contentType({
  key: 'Article',
  displayName: 'Article page',
  baseType: '_page',
  properties: {
    title: {
      displayName: 'Title',
      type: 'string',
    },
    subtitle: {
      type: 'string',
      displayName: 'Subtitle',
    },
    body: {
      displayName: 'body ',
      type: 'richText',
    },
  },
});

3. Sync to CMS

Run the CLI to push your definitions to Optimizely CMS:

# If installed as a dependency
pnpm exec optimizely-cms-cli config push ./optimizely.config.mjs

# Or using npx without installation
npx @optimizely/cms-cli config push ./optimizely.config.mjs

Commands

All commands can be run using either the installed CLI or via npx @optimizely/cms-cli.

Configuration Management

Sync your TypeScript content type definitions with Optimizely CMS:

# Push content types to CMS (reads ./optimizely.config.mjs from project root by default)
optimizely-cms-cli config push
# or: npx @optimizely/cms-cli config push

# Push with custom config file path
optimizely-cms-cli config push ./path/to/custom-config.mjs

# Force update (may result in data loss)
optimizely-cms-cli config push --force

# Pull content types from CMS and generate TypeScript files (prompts for options)
optimizely-cms-cli config pull

# With output directory specified
optimizely-cms-cli config pull --output ./src/content-types

# With output file specified (automatic single-file mode)
optimizely-cms-cli config pull --output ./src/cms-types.ts

# Group generated files by content type base type (page/, component/, section/, etc.)
optimizely-cms-cli config pull --output ./src/types --group

# Output raw JSON manifest (useful for piping/processing)
optimizely-cms-cli config pull --json

# Save raw JSON manifest to file (automatically detects redirection)
optimizely-cms-cli config pull > manifest.json

# Or explicitly specify JSON output
optimizely-cms-cli config pull --json > manifest.json

# Pipe JSON output to other commands (automatically detects piping)
optimizely-cms-cli config pull | jq .contentTypes
optimizely-cms-cli config pull | grep -i "Article"

# Include read-only system content types
optimizely-cms-cli config pull --include-read-only

Tip: If --output ends with .ts or .tsx, the CLI automatically uses single-file mode and writes to that exact file path. For example, --output ./src/cms-types.ts creates a single file at ./src/cms-types.ts.

Note: The command automatically detects when output is piped or redirected and outputs JSON without prompting. You can also explicitly use --json to force JSON output. The --output flag works in all environments, including CI/non-TTY contexts.

Note: Use --include-read-only to pull all content types including system-generated read-only types. By default, only user-editable content types are pulled. This flag is useful for:

• PaaS environments where content types may be created from C# or .NET applications
• Auditing or understanding the full CMS content type schema
• Generating TypeScript types for content types in CMS managed by other systems like CMP

Note that read-only types cannot be modified via the CLI or CMS REST API.

Note: When using --group:

• Display templates are co-located with their content types in the same file
• Orphaned display templates (without a matching content type) are placed in the displayTemplates/ directory

See File Organization below for detailed examples.

Authentication

Verify your CMS credentials are correctly configured:

# Test your credentials from environment variables
optimizely-cms-cli login

# Show detailed authentication output
optimizely-cms-cli login --verbose

Content Type Operations

Manage individual content types:

# Delete a specific content type
optimizely-cms-cli content delete ArticlePage

# Delete with custom host
optimizely-cms-cli content delete ProductPage --host https://example.com

Dangerous Operations

⚠️ Use with extreme caution - these commands are destructive:

# Delete ALL user-defined content types (interactive confirmation required)
optimizely-cms-cli danger delete-all-content-types

Get Help

# Show all available commands
optimizely-cms-cli --help

# Show help for a specific command
optimizely-cms-cli config push --help

# Show help for a topic
optimizely-cms-cli config --help

File Organization

Pull Command Output Structure

When pulling content types from CMS, the CLI generates TypeScript files with different organization strategies:

Without --group flag (default)

src/content-types/
├── ArticlePage.ts
├── ProductPage.ts
├── HeroComponent.ts
└── display-templates/
    ├── ArticleDisplayTemplate.ts
    └── HeroDisplayTemplate.ts

With --group flag

Organizes files by content type base type (_page, _component, _section, etc.) and co-locates display templates with their content types:

src/types/
├── page/
│   ├── ArticlePage.ts      # Contains ArticlePageCT + ArticleDisplayTemplateDT
│   └── ProductPage.ts       # Contains ProductPageCT + ProductDisplayTemplateDT
├── component/
│   ├── HeroComponent.ts     # Contains HeroComponentCT + HeroDisplayTemplateDT
│   └── Teaser.ts            # Contains TeaserCT + TeaserDisplayTemplateDT
├── section/
│   └── ContentSection.ts    # Contains ContentSectionCT + ContentSectionDisplayTemplateDT
└── displayTemplates/        # Only created if orphaned templates exist
    └── LegacyTemplate.ts    # Display templates with no matching content type

Example co-located file (page/ArticlePage.ts):

import { contentType, displayTemplate } from '@optimizely/cms-sdk';

/**
 * Article Page
 */
export const ArticlePageCT = contentType({
  key: 'ArticlePage',
  baseType: '_page',
  properties: {
    /* ... */
  },
});

/**
 * Article Display Template
 */
export const ArticleDisplayTemplateDT = displayTemplate({
  key: 'ArticleDisplayTemplate',
  contentType: 'ArticlePage',
  isDefault: true,
});

Benefits of grouping:

• Better organization by content type category
• Related display templates are co-located with their content types
• Fewer files to manage
• Clear visibility of orphaned templates that may need attention

Documentation

Guides and best practices:

Getting Started

• Installation - Set up your development environment
• Setup - Configure the SDK and CLI
• Modelling - Define your content types with TypeScript

Workflow Guides

• Create Content - Add content in Optimizely CMS after syncing types
• Fetching Content - Use the SDK to retrieve typed content

Best Practices

This CLI tool works best when used alongside the @optimizely/cms-sdk for a complete type-safe development experience:

# Install both packages
npm install @optimizely/cms-sdk
npm install -D @optimizely/cms-cli

The typical workflow:

1. Define content types in TypeScript
2. Use the CLI to sync definitions to CMS
3. Create content in Optimizely CMS
4. Fetch and render content with the SDK

For complete setup instructions, see the main repository README.

Support

• Community Slack - Join the Optimizely Community Slack
• GitHub Issues - Report bugs or request features on GitHub

License

Apache License 2.0

Built by the Optimizely CMS Team | Documentation | GitHub