JSPM

competitor-intel-toolkit

1.1.0
  • ESM via JSPM
  • ES Module Entrypoint
  • Export Map
  • Keywords
  • License
  • Repository URL
  • TypeScript Types
  • README
  • Created
  • Published
  • Downloads 7
  • Score
    100M100P100Q37034F
  • License MIT

Automated competitive intelligence: live web scraping + AI analysis. Know what your competitors are doing.

Package Exports

  • competitor-intel-toolkit
  • competitor-intel-toolkit/src/cli.js

This package does not declare an exports field, so the exports above have been automatically detected and optimized by JSPM instead. If any package subpath is missing, it is recommended to post an issue to the original package (competitor-intel-toolkit) to support the "exports" field. If that is not possible, create a JSPM override to customize the exports field for this package.

Readme

competitor-intel-toolkit 🕵️

Stop manually stalking your competitors. Automate it.

npm version License: MIT

Automated competitive intelligence with live web scraping + AI analysis. Get pricing, features, messaging, and battle cards in minutes.

😱 The Problem

You: *Opens 15 competitor tabs*
You: *Manually copies pricing into spreadsheet*
You: *Screenshots their homepage*
You: *Forgets to check again for 6 months*

Meanwhile:
- Competitor drops prices 20%
- Launches 3 new features
- Changes their entire positioning
- You find out when you lose a deal

Competitive intel is manual, tedious, and always out of date.

✨ The Solution

$ npx competitor-intel-toolkit

🏢 Your company? Acme Analytics
⚡ Your key features? real-time dashboards, no-code setup
🔗 Competitor URLs? tableau.com, looker.com, powerbi.microsoft.com

🔍 Analyzing 3 competitors...
✓ Successfully scraped 3/3 competitors
🤖 Running AI analysis...
✓ AI analysis complete

═══════════════════════════════════════════════════════════════════
           COMPETITIVE INTELLIGENCE REPORT
═══════════════════════════════════════════════════════════════════

📊 COMPETITOR OVERVIEW
┌──────────────┬────────────────────────────┬───────┬──────────┐
│ Company      │ Headline                   │ Plans │ Features │
├──────────────┼────────────────────────────┼───────┼──────────┤
│ Tableau      │ Analytics for everyone     │ 3     │ 15       │
│ Looker       │ Modern BI platform         │ 2     │ 12       │
│ Power BI     │ Transform data into action │ 4     │ 18       │
└──────────────┴────────────────────────────┴───────┴──────────┘

💰 PRICING INTELLIGENCE
  Tableau: Professional ($70/user/mo), Enterprise (Contact sales)
  Looker: Standard (Custom), Enterprise (Custom)
  Power BI: Pro ($9.99/user/mo), Premium ($20/user/mo)

🎯 POSITIONING GAPS & OPPORTUNITIES (AI)
  All competitors focus on "enterprise analytics" positioning.
  Opportunity: Position as "analytics for teams under 100" - underserved
  Messaging weakness: They all use "insights" - vague and overdone

⚔️  BATTLE CARDS (AI)
  vs. Power BI:
  - Their Weakness: Complex setup, requires IT team
  - Your Advantage: No-code setup, live in 10 minutes
  - Killer Question: "How long did your Power BI implementation take?"

💾 Export competitive intelligence report?
→ Markdown (.md)

✓ Report saved to competitor-intel-acme-analytics-2025-01-15.md

Now you know what they're doing. And what you should do differently.

🚀 Quick Start

# No install needed
npx competitor-intel-toolkit

# Or install globally
npm install -g competitor-intel-toolkit
compintel

Set your AI API key for AI-powered insights:

# Google Gemini (recommended - free tier available)
export GEMINI_API_KEY='your-key-here'

# Or OpenAI GPT-4o-mini
export OPENAI_API_KEY='your-key-here'

npx competitor-intel-toolkit

AI Features:

  • 🎯 Positioning gap analysis
  • 💵 Pricing strategy insights
  • 🔍 Feature gap identification
  • 💬 Messaging critique
  • ⚔️ Auto-generated battle cards

Models:

  • Gemini 2.5 Flash (default if GEMINI_API_KEY set) - Free tier available
  • GPT-4o-mini (if OPENAI_API_KEY set) - ~$0.02-0.08 per analysis

💡 What You Get

✅ Live Web Scraping

  • Pricing - Plans, tiers, pricing pages
  • Features - Complete feature lists
  • Messaging - Headlines, value props, CTAs
  • Company info - Names, taglines, descriptions

✅ Competitive Analysis

  • Pricing intelligence - Plan structures, price ranges
  • Feature comparison - What they have, what they don't
  • Messaging analysis - How they position vs. how you should
  • Competitor overview - Complete at-a-glance summary

✅ AI-Powered Insights (with API key)

  • Positioning gaps - Where competitors are weak
  • Pricing opportunities - Underserved price points
  • Feature gaps - What's missing in the market
  • Messaging critique - How to differentiate
  • Battle cards - Sales enablement for each competitor

✅ Export Formats

  • Markdown - For Notion, Confluence, docs
  • JSON - For programmatic use

📖 How It Works

1. Enter Your Info

🏢 Your company? Acme CRM
⚡ Your features? mobile app, API integrations, custom fields
🔗 Competitor URLs? salesforce.com, hubspot.com, pipedrive.com

2. Automated Scraping

The toolkit:

  • Scrapes each competitor website
  • Extracts pricing, features, messaging
  • Analyzes page structure and content
  • Rate-limits to avoid blocking (1 req/second)

3. AI Analysis (Optional)

If you have an API key, AI analyzes:

  • Positioning gaps and opportunities
  • Pricing patterns and strategy
  • Feature gaps (what they have, what you need)
  • Messaging effectiveness and weaknesses
  • Generates battle cards for sales teams

4. Beautiful Report

Get a complete competitive intelligence report:

  • CLI output (color-coded, formatted)
  • Exportable to Markdown or JSON
  • Timestamped for tracking changes over time

🎯 Use Cases

For Product Marketers

  • ✅ Build competitive battle cards
  • ✅ Track competitor positioning changes
  • ✅ Identify messaging opportunities
  • ✅ Refresh competitive intel monthly

For Founders

  • ✅ Understand competitive landscape before fundraising
  • ✅ Find pricing gaps and opportunities
  • ✅ Identify underserved features
  • ✅ Track how market evolves

For Sales Teams

  • ✅ Get updated battle cards
  • ✅ Know competitor pricing in real-time
  • ✅ Understand how to position vs. each competitor
  • ✅ Answer "how are you different from X?"

For Product Teams

  • ✅ See what features competitors ship
  • ✅ Identify feature gaps in market
  • ✅ Track product updates
  • ✅ Validate roadmap decisions

🔥 Real-World Examples

Example 1: Pricing Intel

Input: "What are competitors charging?"
Output:
  • Competitor A: $19/user/mo (Pro), $49/user/mo (Enterprise)
  • Competitor B: Freemium + $29/mo (Team)
  • AI Insight: "Market has gap at $39/mo for mid-market teams"

Example 2: Feature Gaps

Input: "Do competitors have mobile apps?"
Output:
  • Competitor A: Yes (iOS + Android)
  • Competitor B: Yes (iOS only)
  • Competitor C: No mobile app
  • AI Insight: "Android gap = opportunity for Android-first teams"

Example 3: Messaging Analysis

Input: "How do they position?"
Output:
  • All 3 use "platform" messaging (generic)
  • All focus on "enterprise" (ignoring SMB)
  • AI Insight: "Position as 'CRM for teams under 50' - underserved"

🛡️ What Gets Scraped

Data Point Description
Pricing Plans, tiers, price points, billing models
Features Feature lists, capabilities, integrations
Messaging Headlines, subheadlines, value props, CTAs
Company Name, domain, tagline, meta description

⚙️ How Scraping Works

  • Cheerio - Fast, lightweight HTML parsing
  • Axios - HTTP requests with custom user agent
  • Rate limiting - 1 request/second to avoid blocking
  • Error handling - Graceful failures, continues with other competitors
  • No browser required - Pure HTTP scraping (fast)

🤖 AI Analysis Details

Supports Google Gemini 2.5 Flash (default) or OpenAI GPT-4o-mini for:

  1. Positioning Analysis - Identifies gaps and opportunities
  2. Pricing Strategy - Detects patterns, suggests opportunities
  3. Feature Analysis - Finds what you're missing, what's unique
  4. Messaging Critique - Points out weak/generic messaging
  5. Battle Cards - Tactical sales enablement per competitor

Each analysis includes specific, actionable recommendations.

Priority: Gemini API key > OpenAI API key > No AI analysis

⚠️ Limitations

  • Public data only - Can't access paywalled content
  • Scraping fragility - If site structure changes, extraction may fail
  • Rate limits - 1 req/sec to avoid blocking
  • No screenshots - Text-only analysis
  • English-focused - Best results with English sites

🎨 Output Modes

CLI Report (Default)

Beautiful, color-coded terminal output with tables and formatting

Markdown Export

# Competitive Intelligence Report
## Competitor Overview
| Company | Pricing | Features |
...

JSON Export

{
  "yourCompany": "Acme",
  "competitors": [...],
  "aiAnalysis": {...}
}

💬 Automate Your Competitive Intel

Stop manually checking competitor websites. Run this:

  • ✅ Monthly (track pricing changes)
  • ✅ Before fundraising (investor deck prep)
  • ✅ Before launches (positioning refresh)
  • ✅ When losing deals (understand why)

Set a reminder. Run the tool. Stay ahead.

👤 Author

Daniel Shashko

📄 License

MIT © Daniel Shashko

🕵️ Competitive Intel Is Power

"If you don't know what your competitors are doing, you're flying blind."

Stop guessing. Start knowing.

npx competitor-intel-toolkit